JASMINE
EDMONSON
Campaigns
LSU Manship School of Mass Communication
I led and co-produced the social media campaign, "Manship Puppy Interviews: Graduate School Edition," for the Manship School. The campaign strived to inform current and prospective master's students about the Manship School's graduate programs ahead of application deadlines for incoming students. The project also aimed to humanize the school's graduate faculty and staff to convey they are relatable, personable and welcoming. The video, which is in partnership with Baton Rouge animal shelter Companion Animal Alliance (CAA) and LSU student-led media organization Tiger TV, further encourages the LSU community and other Baton Rouge residents to become involved with the shelter. The project received high viewership and engagement, including over 4,200 combined views and more than 150 combined likes across the Manship School's social media channels.
LSU International Cultural Center
I developed a comprehensive strategic communication campaign proposal, "LSU International Cultural Center Communication Strategy Plan," for the LSU International Cultural Center (ICC) to complete my master's degree. The two-part goal of the plan is to increase the visibility of the ICC among domestic students and strengthen consistent involvement in the center among international and domestic students who attend LSU’s Baton Rouge Campus. Consequently, engagement in international education will be enriched at the university and in Baton Rouge.
Network of Women (NOW)
Two of my peers and I created a campaign plan, "Network of Women (NOW) Social Media and Philanthropy Campaign Plan," for the global non-profit Network of Women (NOW). The purpose of the campaign is to build NOW's brand awareness among similar organizations, donors and social media influencers. The campaign also strives to raise money and supply donations for the organization.
LSU Academic Programs Abroad
In honor of Women's History Month, LSU Academic Programs Abroad (APA) hosted "Women's Guide to Safety and Security Abroad," a webinar campaign about best practices on personal security students can use while studying away or abroad. I planned the webinar and created promotional content about the event which APA published on its social media accounts. During the webinar, speakers from Sexual Trauma Awareness and Response (STAR), LSU's Tigers Against Sexual Assault (TASA), LSU Police Department and APA provided invaluable information that will leave anyone feeling more confident about protecting themselves from a potentially dangerous situation.
Smoking Words
I conducted an in-depth campaign evaluation, "Xscape the Vape," on e-cigarette use among college students for anti-vaping and anti-cigarette use organization Smoking Words. The research determined whether a strategic communication campaign could persuade students to quit vaping. I also created a video for the report, "PSA: Flatten the Curb and Save Lives." The video informs the public about the health effects of vaping so they can stop using e-cigarettes or encourage those who vape to quit.
UNI T.V.
I co-produced "The SLANGuage Game" for the University of Sussex's student-run media production organization Uni T.V. The two-part video campaign comprises British and American students from the University of Sussex who guessed the meaning of slang terms that are popular in each other's home countries. The goal of the campaign is to inform students at the university about the beauty of cultural convergence and differences while also inspiring more students to get involved with the organization. The videos received over 1,700 combined views on the organization's YouTube Channel.